Advise

Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve bested the competition. As a point of fact, you know you offer the very best solution in your market. But here’s the rub. If your competition has established strong […]

Through 2017, insufficient business process management (BPM) maturity will prevent 80% of organizations from achieving the desired business outcomes from their digital business strategies. Digital business success will require organizations to take bold actions; including inventing new business models and changing the way they function, according to Gartner. Gartner predicts that, by 2017, 70 %

Depending on how much research you have been doing into your marketing strategy, you might have come across the terms ‘ATL’, BTL’, and ‘TTL’. You’ll usually see these letters before the word ‘Advertising’, although they are also used in conjunction with ‘Marketing’ and ‘Promotion’ too (in this post I’ll be using ‘marketing’, however, the content